I’m happy to announce that I am now a Brand Ambassador for Potable Aqua. If you’re a hiker-type, you might be familiar with them as the water purification folks. But first…
What is a Brand Ambassador?
Brand ambassadors are folks who team up with companies, kind of like a spokesperson. It helps create brand awareness for them and we get support for our projects through exposure and products. We ambassadors are real people using the brand’s products and we share our experiences with you. This is beyond a one-time gear review opportunity; it’s a longer-term partnership of mutual support.
So here’s the rub… once you start putting logos on yourself it can add a good bit of pressure. Being branded can sometimes be equated with being owned by that brand and cloud your credibility as an impartial party. It’s a major discussion point amongst bloggers as to whether or not the partnership is worth it for us. There’s no hard-and-fast conclusion here since it really depends upon the combination of the blogger and the brand.
The thing is, as much as the travel-blogger/freelance lifestyle is romanticized, it’s a tough gig. Keep in mind, this is the farthest thing from a six-figure, full benefits, cush deal and we rely on the support of brands to help make this possible… like any other industry.
But teaming up with a brand is not a no-brainer, not by a long-shot. Just as they’re selective in their choices for ambassadors, we have to be selective in ours. We have to believe in the product or we have no integrity.
Why Potable Aqua?
This whole ambassador thing is something I’ve avoided to a great extent up until this point for the reasons I mentioned above. I’ve done one-time gear reviews which are fairly straight-forward but an extended partnership seemed daunting and I wanted to maintain my independence.
The reason I’ve taken on Potable Aqua is that I already use their products and I like them. Their offerings suit my style of outdoor adventure. It’s that simple.
And given their niche, I knew I wouldn’t run into issues with competing brands I also use and potential visibility conflicts. Think along the lines of I’m promoting Brand A’s shirt while wearing Brand B’s pants. Some brands can get snippy about that and I really don’t want to play that game.
I also now feel established enough as a blogger to maintain my voice and integrity. They’ve read my blog, they know my style, and they wouldn’t approach me if they had misgivings about working together.
So as you can imagine, you’ll be hearing a lot from me about Potable Aqua. I’m looking forward to trying out more of their products and sharing my experience and results with you. And as always, I promise to keep it real… it’s a theme here. 🙂